It’s an exciting time when your startup is ready to grow beyond its initial team and you’re ready to invest in marketing. But with so many marketers out there, it can be a challenge to find the right one for your business, especially if you’re not quite ready to hire on a full-time marketing team. It’s imperative that you find a marketer who aligns with your iterative and agile workflow, rather than a typical slow-moving marketing agency.

Digital content creation is daunting with the increase of generative AI tools available to large and small business owners alike. In addition to the incredible amount of content being created each day, AI is also transforming organic search optimization as we know it. I dive into some of the tips I’ve found effective as a small business owner and content creator to stay ahead of the dramatic impacts AI has had on content sharing and search optimization.