The ultimate agile marketing assist when you’re strapped for resources
Serving tech startups with agile workflows, price transparency, flexible working arrangements, and no minimums.
Hey, I’m Kristen.
I have over a decade of experience working on small marketing teams. I’m very familiar with the challenges of trying to find the right people to help our team (whether full-time or contractors), especially with limited resources. Finding the right person who can tackle a multitude of marketing challenges can be like trying to find a unicorn - and finding an agency that fits into the budgets of small, dynamic marketing teams is virtually impossible. In my experience, issues such as lack of transparency, surprise invoices, and inflexibility in the process really made it hard for my small marketing teams to get things done on our accelerated timeline.
My commitment to you
I really wanted to change this dynamic and offer up a marketing consultancy that hinges on changing the things I was most frustrated by. With that, my mission is to provide you with the clarity and confidence to execute your marketing priorities, with realistic methods designed specifically for you and your circumstances. I will always provide you with the specific deliverables that you can expect from me, and I won’t surprise you with unexpected overages or fees. I strive to be over-communicative so you always know where your project stands; you won’t have to follow-up and track me down. Ultimately, I want this experience to be painless and uncomplicated for you so you can focus on everything else on your plate.
My Services
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Full audit of your current marketing efforts, including: website experience and messaging, social media presence, engagement campaigns (e.g. email marketing), content and SEO, trade shows and event marketing, and paid search activities.
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Creation of a complete marketing strategy to accelerate your branding and lead generation efforts.
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Definition of your brand voice and personality to give life and authenticity to your marketing efforts.
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Creation and management of paid advertising campaigns, including paid search and sponsored social media posts.
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Design and creation of website assets (including landing pages) that align with your brand design and voice. Most popular content management systems supported (Wordpress, Squarespace, etc.)
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Optimization of your website and marketing content to rank higher in organic search results.
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Planning, writing, designing, and editing of marketing content, including email newsletters, white papers, infographics, e-books, and sales materials.
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Creation of editorial calendar to plan ahead for content creation and posting. Content creation for blogs and social media, as well as posting management.
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Creation of video marketing content to help support your brand and sales activities.
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Creation of press releases as needed and distribute news through relevant industry publications and organizations.
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Management of trade show and exhibition activities, from design and creation of exhibit booths to on-site management.
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Management of team projects, and review of existing processes or pain-points. Identification of opportunities for efficiency and structured process.
Proven experience in
fast-paced, dynamic environments
I have extensive experience working with small, agile organizations that are looking to get things done fast. We help these organizations by guiding their marketing strategies in increasingly competitive markets, and do so at a fraction of the cost of a full-time marketing resource.
Transparent process and pricing
I get it - you’re busy and don’t have time to schedule a ton of free consultations, let alone wait around for quotes that could easily be way outside the budget. That’s why I’ve committed to making the pricing and proposal process as simple as possible - clear hourly rates, along with clearly defined project proposals so you can make an informed decision on your time.
“Kristen approaches her objectives strategically, including doing the necessary research, and works to help refine the product/service packaging and positioning to drive improved customer engagement and growth.”
— JIM POORE, CEO @ IMMERSITECH
